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olmstedcounty.gov

Be in the Know Olmsted

Olmsted County (Rochester, US-MN) substance-use awareness campaign that ran June 18 to August 31, 2024, paid for with opioid settlement funds: a website with downloadable fact sheets plus Google, Meta and Snapchat ads, meant to teach the risks of substance use and give residents tools to start conversations about it.

Years
2024
Country
United States
Topic
DrugsOpioids
Asks people to
Never startReduce stigmaTalk to someone
Strategy
Self efficacyStigma reduction
Channel
SearchSocial (paid)Website
Audience
General publicParentsYouth

Evidence

NoneUnknown

County reports no reach or outcome figures; says the campaign gave residents tools to start conversations about substance use.

Sponsor (who paid)

Credits (who made it)

Related campaigns

Sources

  1. Olmsted County shares update on opioid settlement fund use sponsor
  2. Olmsted County unveils plans for spending opioid settlement funds sponsor

Research notes

US-MN (Olmsted County). Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Russell Herder (county update says the campaign was created by Russell Herder). Settlement funding stated by the county update. Campaign site beintheknowolmsted.com named on the county page, not opened. No individual ads found. The 'unveils plans' release was returned by search and not opened.

Record cases/olmsted-county-be-in-the-know.json, updated 2026-10-22· Link to this campaign