Ontario benzodiazepine academic detailing service
Voluntary brief educational outreach visits by trained pharmacists to family physicians, with key messages on safer benzodiazepine prescribing, especially for older patients.
- Years
- 2003–now
- Country
- Canada
- Topic
- Low value carePatient safetySleep
- Asks people to
- Stop
- Strategy
- Academic detailing
- Channel
- Clinical settingInterpersonal
- Audience
- Cliniciansfamily physicians
Evidence
Quasi-experimentalNo effect
237 detailed physicians vs 1,064 matched controls: no significant change; non-significant larger drop among highest-volume prescribers. An earlier Ontario RCT of confidential feedback plus education (374 physicians) also had no meaningful effect.
Sponsor (who paid)
- Ontario academic detailing service (pharmacist outreach; Women's College Hospital researchers evaluated) State local government
Credits (who made it)
Not recorded yet.
Sources
- Effects of an academic detailing service on benzodiazepine prescribing patterns in primary care evaluation · 2023 · DOI 10.1371/journal.pone.0289147 · PMID 37498812
- Educating physicians to reduce benzodiazepine use by elderly patients: a randomized controlled trial evaluation · 2003 · PMID 12668540
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Name of the Ontario service not stated in the abstract. startYear 2003 is the earliest dated source found, not a confirmed launch year.
Record cases/on-benzodiazepine-academic-detailing.json, updated 2026-10-23· Link to this campaign