whitehouse.govOne Is All It Takes (ONDCP, 2026)
“One Click. One Swipe. One Message. One Pill. One Death. One is all it takes.”
White House Office of National Drug Control Policy video released 24 February 2026 on Facebook and Instagram, with Meta extending its reach, in which parents who lost children to drugs including fentanyl urge other parents to monitor their children's online activity and talk to them about drugs.
- Years
- 2026
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Never startTalk to someone
- Strategy
- Fear appealSimple instructionTestimonial
- Channel
- Social (organic)Social (paid)
- Audience
- Parents
Evidence
NoneUnknown
Sponsor (who paid)
- White House Office of National Drug Control Policy (ONDCP) Federal government, creator
- Meta Industry, media partner
Credits (who made it)
Not recorded yet.
Related campaigns
- Drop the F*Bomb 2022
- One Pill Can Kill 2021–now
- Song for Charlie: fentapills and Real Talk About Fake Pills 2020–now
Sources
Research notes
Discovered 2026-10-22 for #17. Single video; full ad transcript is in the release. No stable video URL found (Facebook/Instagram; search Meta Ad Library for ONDCP). Related ONDCP 2026 activity: youth-made PSAs by Drug-Free Communities Youth Prevention Champions shown with MLB and Song for Charlie (28 Aug 2026) and a youth-led prevention toolkit (ONDCP YouTube, Oct 2026); not filed as cases. No credits: no agency named. Procurement search 2026-10-22: no 2025-2026 ONDCP/EOP contract for this campaign in USAspending; ONDCP's recent media awards are Ad Council calls (2022-2025, 'media campaign' / 'national media campaign', USD 0.5-1.0M each) that predate it. The Meta partnership suggests donated platform support; no vendor found. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/ondcp-one-is-all-it-takes.json, updated 2026-10-23· Link to this campaign