Food Hero
Oregon State University Extension SNAP-Ed social marketing campaign, first run in August-October 2009, that gives low-income mothers quick, cheap, tested recipes and positive messages to get families eating more fruits and vegetables.
- Years
- 2009–now
- Country
- United States
- Topic
- Nutrition
- Asks people to
- Start
- Strategy
- Self efficacy
- Channel
- Point of salePrintSocial (organic)Website
- Audience
- ParentsMothers in SNAP-eligible households in Oregon.
Evidence
Quasi-experimentalPositive
Pre/post phone surveys (n=2,082) in intervention counties and a control county (Tobey 2016): name recall was 12% vs 3% and correct reading of messages 60% vs 23%. Intervention-county mothers were less likely to see healthy cooking as time-consuming or a fruit-and-vegetable diet as expensive. Intake itself was not measured as an outcome.
Sponsor (who paid)
- Oregon State University Extension Service Academic, creator
- USDA SNAP-Ed Federal government, funder
Credits (who made it)
Not recorded yet.
Sources
- Tobey LN et al. Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign-Research Steps, Development and Testing. Nutrients 2016;8(9) evaluation · 2016 · DOI 10.3390/nu8090562 · PMID 27649233
- Tobey LN et al. Can Healthy Recipes Change Eating Behaviors? The Food Hero Social Marketing Campaign Recipe Project Experience and Evaluation. J Nutr Educ Behav 2017;49(1):79-82.e1 evaluation · 2017 · DOI 10.1016/j.jneb.2016.09.001 · PMID 27756596
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Outcome is beliefs and awareness, not measured intake. US-OR. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/or-food-hero.json, updated 2026-10-23· Link to this campaign