Philadelphia academic detailing campaigns: naloxone co-prescribing, pharmacy naloxone and buprenorphine

phila.gov

The Philadelphia Department of Public Health runs academic detailing campaigns in which staff visit prescribers and pharmacies with "action kits": one promotes co-prescribing naloxone with opioids, one (2023) asks pharmacies to stock and dispense naloxone, and one promotes buprenorphine prescribing in outpatient practices. The University of Pittsburgh runs the visit evaluation.

Years: 2022–now
Country: United States
Topic: Harm reduction Opioids
Asks people to: Start
Strategy: Self efficacy Trusted messenger
Channel: Clinical setting Direct mail Print
Audience: Clinicians
Philadelphia prescribers (naloxone co-prescribing), community pharmacists (naloxone stocking and dispensing, buprenorphine dispensing) and outpatient physicians (buprenorphine).

Evidence

NoneUnknown

A University of Pittsburgh visit survey is linked from each kit; no published results found.

Sponsor (who paid)

City of Philadelphia Department of Public Health State local government, funder and creator

Credits (who made it)

University of Pittsburgh Research evaluation source

Executions (individual ads)

Naloxone Action Kit - for Prescribers print · sponsor-site
2023 Naloxone Action Kit - for Pharmacists (letter to pharmacies, Bring Home Naloxone brochure) 2023 · print · sponsor-site
Buprenorphine Action Kit - for Physicians print · sponsor-site
PDPH letter to providers on naloxone co-prescribing (28 Mar 2022) 2022 · direct-mail · sponsor-site

Related campaigns

NYC public health detailing campaigns on judicious opioid prescribing 2013–now

Sources

Naloxone Action Kit - for Prescribers (City of Philadelphia) sponsor
2023 Naloxone Action Kit - for Pharmacists (City of Philadelphia) sponsor · 2023
Buprenorphine Action Kit - for Physicians (City of Philadelphia) sponsor

Research notes

Clinician-facing campaign. Discovered 2026-10-22 for #17 (clinician-campaigns pass). Pages fetched 2026-10-22 (prescriber kit last updated 2023-02-06; buprenorphine kit last updated 2024-07-02; pharmacist kit documents dated 16 Aug 2023). startYear 2022 is the earliest dated item found (provider letter, March 2022); the detailing program may be older. Related, not filed: Philadelphia Medicaid (Community Behavioral Health) opioid prescribing report cards, evaluated by Candon et al. 2022 (doi 10.18553/jmcp.2022.28.8.862). Settlement funding not checked. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/philadelphia-public-health-detailing-opioids.json, updated 2026-10-23· Link to this campaign