There's Nothing Sweet About Vapes

Queensland Government (AU-QLD) AUD 1.3 million campaign launched 23 August 2023 for 12-17-year-olds, co-designed with 50 young Queenslanders, on TikTok, Snapchat, YouTube, Twitch and Spotify. It highlights harmful chemicals in vapes (lead, arsenic, formaldehyde), with a website on what is in vapes, how to quit, and advice for parents.

Years: 2023–now
Country: Australia
Topic: Tobacco Vaping
Asks people to: Never start Talk to someone
Strategy: Fear appeal
Channel: Social (paid)Website
Audience: Parents Youth

Evidence

NoneUnknown

Sponsor (who paid)

Queensland Government (Queensland Health) Foreign government, funder and creator

Credits (who made it)

Not recorded yet.

Sources

New vaping campaign to target young Queenslanders (Queensland Ministerial Media Statements, 2023) sponsor · 2023

Research notes

Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). AU-QLD. Earlier Queensland work: 'Vape Truths' with Dr Karl Kruszelnicki (Queensland Health, July 2022, from search results, not checked) and Moreton police school videos (2022). Check the numbers: AUD 1.3M; ABS figures of 22% of 18-24s and 14% of 15-17s having tried vapes.

Record cases/qld-theres-nothing-sweet-about-vapes.json, updated 2026-10-28· Link to this campaign