Défi J'arrête, j'y gagne!
Also: Quebec Quit and Win · Défi Tabac
“J'arrête, j'y gagne!”
Annual six-week Quebec quit-smoking challenge run since 2000 by Capsana with the Quebec health ministry and regional public health directorates. Smokers sign up (alone, with a non-smoking sponsor or with a quitting teammate), get free online and email support, and enter a prize draw if they stay smoke-free.
- Years
- 2000–now
- Country
- Canada
- Topic
- Tobacco
- Asks people to
- Stop
- Strategy
- Contest incentiveSelf efficacyTrusted messenger
- Channel
- Point of saleSocial (organic)Website
- Audience
- AdultsQuebec adult smokers; in 2017 most participants were 20-44.
Evidence
ObservationalMixed
Gomez-Zamudio et al. (2004), 2000 edition: 20,400 participants (1.3% of adult smokers); among 3,033 randomly selected participants, self-reported abstinence was 66% at contest end, 36% at 6 months and 22% at 12 months; bupropion users were more likely to quit. No comparison group. A Montreal public health report on 2001-2011 data (search snippet only, not opened) found six-week quit rates above the provincial rate but six-month and one-year rates comparable to it. Organiser's 2017 Léger survey: nearly 19,000 participants, nearly 4 in 5 smoke-free over the six weeks, 72% awareness among the public (self-reported).
Sponsor (who paid)
- Capsana (owned by Fondation ÉPIC and Fondation PSI) NGO, creator
- Ministère de la Santé et des Services sociaux du Québec and regional public health directorates Foreign government, partner
- Canadian Cancer Society NGO, partner
- Groupe Jean Coutu; GlaxoSmithKline Consumer Healthcare Industry, partners
Credits (who made it)
- Annexe Communications PR, 2017 source
Sources
- Gomez-Zamudio M et al. Role of pharmacological aids and social supports in smoking cessation associated with Quebec's 2000 Quit and Win campaign. Prev Med 2004;38(5):662-7 evaluation · 2004 · DOI 10.1016/j.ypmed.2003.12.015 · PMID 15066370
- Le Défi J'arrête, j'y gagne! : toujours aussi populaire et efficace (Capsana news release, 20 April 2017) sponsor · 2017
Research notes
Sponsor and partner list fetched from the 2017 release (PDF opened 2026-10-22). Spokesperson in 2017: Dr Christiane Laberge (trusted-messenger). Advertising agency not identified. Quit and Win originated in Finland; check whether the library should hold a parent international Quit and Win record. 'contest-incentive' is a new strategy id (see report).
Record cases/quebec-defi-jarrete-jy-gagne.json, updated 2026-10-22· Link to this campaign