Don't drive tired. Sleep is the only answer

“Don't drive tired. Sleep is the only answer.”

Royal Automobile Club of Victoria campaign around 2005 for drivers aged 18-25, about everyday tiredness from lifestyle sleep debt rather than long trips. It used low-cost tactics: radio promotions, street press ads, a competition and comedy shows on campus.

Years: 2005–now
Country: Australia
Topic: Sleep Traffic safety
Asks people to: Stop
Strategy: Humor Simple instruction
Channel: Events Print Radio
Audience: Young adults
Drivers aged 18-25 in Victoria

Evidence

NoneUnknown

RACV's formative survey of 400 young drivers found nearly half had driven tired in the past week and almost a third had nearly crashed from tiredness. No outcome evaluation found.

Sponsor (who paid)

RACV (Royal Automobile Club of Victoria) NGO, lead

Credits (who made it)

Not recorded yet.

Related campaigns

Driver fatigue campaigns (NSW Roads and Traffic Authority) 1995–now

Sources

"Don't drive tired: sleep is the only answer": a campaign targeting young drivers sponsor · 2006

Research notes

Start year inferred (paper 2006). Sponsor type: RACV is a member-owned motoring club; 'ngo' is the closest value. Found through OpenAlex (October 2026 sleep pass, see docs/sleep-campaigns-openalex.md). Findings paraphrased from abstracts; check the paper before quoting a number.

Record cases/racv-dont-drive-tired.json, updated 2026-10-23· Link to this campaign