Rhode Island Responsible
“Rhode Island Responsible”
Rhode Island Department of Health cannabis education campaign (US-RI) launched in 2025 under the 2022 cannabis law to promote lower-risk use: early use and the brain, driving high, pregnancy and breastfeeding, and safe storage, for adults, families, youth, pregnant people and drivers, with fact sheets and social media in English, Spanish and Portuguese, and BHDDH-funded ads for pregnant and parenting people.
- Years
- 2025–now
- Country
- United States
- Topic
- CannabisDrugsImpaired drivingMaternal health
- Asks people to
- Never startStartStop
- Strategy
- Simple instruction
- Channel
- PrintSocial (organic)Social (paid)Website
- Audience
- AdultsCliniciansParentsYouth
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Rhode Island Department of Health State local government, funder and creator
- Rhode Island Department of Behavioral Healthcare, Developmental Disabilities and Hospitals (BHDDH) State local government, funder (advertising)
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-RI. Release date shown as 11-05-2025 (read as 5 November 2025; check). A USD 130,000 cost covering vendor research, focus groups and media planning is reported by news coverage (search summary, not opened); not recorded. Vendor not named. Free lock bags through Regional Prevention Coalitions.
Record cases/ri-rhode-island-responsible.json, updated 2026-10-28· Link to this campaign