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Get the Opioid Facts You Need (Riverside Overdose Data to Action media campaign)

Also: Mass Media Campaign for Overdose Prevention (Riverside County)

“By recognizing the signs of overdose, knowing how to respond, and acting quickly you can save a life!”

Riverside University Health System-Public Health (US-CA) overdose prevention media campaign, run by Your Social Marketer since 2021 under the county's CDC-funded Riverside Overdose Data to Action (RODA) program. It began in October 2021 for youth aged 15-24 and their parents (overdose signs, how to respond, where to get help) and continued from 2023 as digital and outdoor ads in English and Spanish meant to cut stigma around overdose prevention and asking for help.

Years
2021–now
Country
United States
Budget
$234,000 Professional Service Agreement for Media Services, Mar 1-Jun 30, 2023, '100% Federal' (SAMHSA block grant via RUHS-BH; Board item 3.31, Apr 18, 2023); $237,000, Feb 1-Jun 30, 2024, '100% State' (Board item 3.27, Apr 2, 2024); $100,000 ratification Jul 1, 2024-Aug 31, 2025 plus $120,000 optional year to Aug 31, 2026, aggregate $220,000, '100% Federal' (CDC; Board item 3.42, May 6, 2025). The 2021 youth launch contract amount was not found.
Topic
DrugsHarm reductionOpioids
Asks people to
RecognizeReduce stigmaSeek help
Strategy
Self efficacyService linkStigma reduction
Channel
OutdoorSocial (organic)Social (paid)Website
Audience
General publicParentsYoung adultsYouth
2021: youth and young adults aged 15-24 and their parents. 2024 contract: focus on the Spanish-speaking community, parents and caregivers. English and Spanish throughout.

Evidence

NoneUnknown

RODA Year 2 evaluation brief (June 2022) reports only process milestones: vendor contracted, messages tested with youth by survey, parent curriculum translated into Spanish, launch in October 2021. No reach or outcome data found.

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. RUHS-Public Health: Get the Opioid Facts You Need (Riverside County Overdose Data to Action) sponsor
  2. RUHS: Substance use prevention toolkit for schools, example messaging (describes RUHS-PH youth media campaigns of 2021 and 2023) sponsor
  3. RODA Evaluation Brief, Empowering Individuals to Make Safer Choices: Year 2 Progress and Evaluation (June 2022) evaluation · 2022
  4. Riverside County Board item 3.31, Apr 18, 2023: agreement with Your Social Marketer for media services sponsor · 2023
  5. Riverside County Board item 3.27, Apr 2, 2024: agreement with Your Social Marketer without competitive bids sponsor · 2024
  6. Riverside County Board item 3.42, May 6, 2025: ratification and agreement with Your Social Marketer sponsor · 2025

Research notes

US-CA (Riverside County). Discovered 2026-10-22 for #17 (local campaigns pass; method: contract-record). Opened 2026-10-22: the three Board items (PDFs, text extracted), the RODA Year 2 evaluation brief, and both RUHS pages. Credits: the June 2022 brief says the contract was 'initiated and finalized with Your Social Marketer, Inc.' in Year 2 (2020-21) for the youth campaign; the 2023 item says YSM 'will develop and implement the media campaign across multiple media outlets'; the 2025 item says YSM 'has developed and implemented previous overdose prevention media campaigns for RUHS-PH since 2021'. 2023 RFP HSARC-RFP#-000533 drew nine bids. The campaign has no brand name in the Board items; the case uses the RUHS page headline. Correction to the research row: it listed only the 2023 $234,000 contract as SAMHSA-funded; the 2024 contract was $237,000 '100% State' (still the block grant, passed through RUHS-BH) and the 2024-26 contract is $220,000 CDC. Not the same campaign as the Executive Office's Faces of Fentanyl. A Times of San Diego article (Apr 2, 2024) on the $237,000 contract was seen in search results only. No ad library search done; try 'Riverside University Health System' in the Meta Ad Library. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/riverside-county-overdose-prevention-media.json, updated 2026-10-23· Link to this campaign