A walk can work wonders (South Australia)
“A walk can work wonders”
Wellbeing SA mass media campaign (two waves, January-June 2022) promoting walking as convenient, affordable and healthy, as part of the South Australian Walking Strategy.
- Years
- 2022
- Country
- Australia
- Topic
- Physical activity
- Asks people to
- Start
- Strategy
- Policy pairedSimple instruction
- Channel
- RadioSocial (paid)TV
- Audience
- Adults
Evidence
ObservationalPositive
Independent surveys after each wave (n=800 each): prompted recall 27.8%; intentions and self-reported activity rose between waves after heavier TV, and the state population health survey showed more walking than the same period in 2021. No comparison area (Bauman 2024).
Sponsor (who paid)
- Wellbeing SA Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Wheeling Walks 2001–now
Sources
- Bauman AE, Schranz NK, Bellew W et al. Evaluation of the 'A walk can work wonders' mass media campaign in South Australia. Health Promot J Austr 2024 evaluation · 2024 · DOI 10.1002/hpja.923 · PMID 39362827
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked.
Record cases/sa-a-walk-can-work-wonders.json, updated 2026-10-22· Link to this campaign