SAFE Project naloxone awareness (Innovare screens)

SAFE Project, the nonprofit founded in 2017 by Admiral James and Mary Winnefeld after their son died of an accidental opioid overdose, ran a naloxone awareness campaign in March 2024 on Innovare Medical Media's network of screens, after the FDA approved naloxone nasal spray for sale without a prescription. It was the second SAFE Project campaign with Innovare in three years.

Years: 2024
Country: United States
Topic: Harm reduction Opioids
Asks people to: Reduce stigma Start
Strategy: Simple instruction Stigma reduction
Channel: Clinical setting Outdoor
Audience: General public

Evidence

NoneUnknown

Sponsor (who paid)

SAFE Project NGO, creator

Credits (who made it)

Innovare Medical Media Media, 2024 source

Related campaigns

Narcan over-the-counter education: Ready to Rescue and Who Is Your World? 2023–now
Fentanyl and Naloxone Awareness (ONDCP and Ad Council) 2023–now

Sources

Innovare runs campaign promoting life saving drug (Billboard Insider, March 2024) news · 2024

Research notes

Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Innovare Medical Media (Billboard Insider, the release: Innovare 'is thrilled to partner, for a second time in three years, with SAFE Project'); media appears to be donated. The earlier (about 2021) SAFE Project campaign with Innovare was not found. SAFE Project also co-created Emergent's 2024 'Lay, Spray, Stay' segments and is a Snap Heads Up content partner.

Record cases/safe-project-naloxone-awareness.json, updated 2026-10-22· Link to this campaign