safefood screen-free bedrooms (childhood obesity campaign, sleep phase)
In April 2015 safefood, the all-island food safety and nutrition body, made sleep the focus of a phase of its childhood obesity campaign, asking parents in Ireland and Northern Ireland to make children's bedrooms screen-free and charge phones and tablets elsewhere at night. It ran on TV, radio, social and digital ads.
- Years
- 2015
- Country
- IrelandUnited Kingdom
- Topic
- Child healthNutritionSleep
- Asks people to
- StartStop
- Strategy
- Environmental supportSimple instruction
- Channel
- RadioSocial (paid)TVWebsite
- Audience
- Parents
Evidence
NoneUnknown
Sponsor (who paid)
- safefood Foreign government
- HSE and Healthy Ireland Foreign government, campaign partners
Credits (who made it)
Not recorded yet.
Sources
Research notes
Created 2026-10-24 by an AI research pass for #103 (G3); not reviewed by a person. Campaign name not stated; the umbrella childhood obesity campaign was likely 'Little Steps' (2013-2017) with HSE and Healthy Ireland, later replaced by START; not confirmed. HSE/Healthy Ireland partnership for this 2015 phase is assumed. safefood pages returned 403. Figures (almost 60% higher overweight risk; ~1,700 parents surveyed) not used on the card. To verify: April 2015 date; campaign name; partners.
Record cases/safefood-screen-free-bedrooms-2015.json, updated 2026-10-24· Link to this campaign