Hombres Sanos
Also: Healthy Men (Hombres Sanos)
Social marketing campaign in northern San Diego County, California (June-December 2006) that promoted condom use and HIV testing among heterosexually identified Latino men, especially men who have sex with men and women but do not identify as gay.
- Years
- 2006
- Country
- United States
- Topic
- HIV/STI
- Asks people to
- Start
- Strategy
- Service linkSocial norms
- Channel
- EventsPrint
- Audience
- AdultsMenHeterosexually identified Latino men, including men who have sex with men and women (MSMW).
Evidence
ObservationalPositive
Venue-based surveys before (626), during (752) and after (385) the campaign (Martinez-Donate 2010): among heterosexually identified Latino MSMW, unprotected sex with both women and men fell. Among heterosexual Latino men overall, perceived HIV risk, knowledge of testing sites and condom carrying rose. Intercept surveys of 1,137 men (Martinez-Donate 2009) found about 86% reported exposure, and exposure was linked to HIV testing and knowing where to get tested.
Sponsor (who paid)
- Vista Community Clinic NGO, implementing partner (per author affiliations)
- San Diego State University Academic, research partner (per author affiliations)
Credits (who made it)
Not recorded yet.
Sources
- Martínez-Donate AP et al. Hombres Sanos: evaluation of a social marketing campaign for heterosexually identified Latino men who have sex with men and women. Am J Public Health 2010;100(12):2532-40 evaluation · 2010 · DOI 10.2105/AJPH.2009.179648 · PMID 21068423
- Martínez-Donate AP et al. Hombres Sanos: exposure and response to a social marketing HIV prevention campaign targeting heterosexually identified Latino men who have sex with men and women. AIDS Educ Prev 2009;21(5 Suppl):124-36 evaluation · 2009 · DOI 10.1521/aeap.2009.21.5_supp.124 · PMID 19824840
- Fernández Cerdeño A et al. Marketing HIV prevention for heterosexually identified Latino men who have sex with men and women: the Hombres Sanos campaign. J Health Commun 2012;17(6):641-58 evaluation · 2012 · DOI 10.1080/10810730.2011.635766 · PMID 22500921
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsor roles inferred from author affiliations (Vista Community Clinic, San Diego State University); the funder was not in the abstracts. Channels limited to what the abstracts mention (materials and events). US-CA (San Diego County).
Record cases/san-diego-hombres-sanos.json, updated 2026-10-22· Link to this campaign