nbcsandiego.comAztecs fentanyl awareness PSAs / Be on the Safe Side (San Diego)
Also: #BEONTHESAFESIDE
“Be on the safe side. Know the risks. Use Narcan. Call for help. Aztecs protect Aztecs.”
San Diego City Attorney's Office and the U.S. Attorney's Office for the Southern District of California fentanyl awareness social campaign (US-CA) with San Diego State University athletes: men's basketball players in August 2023 (with nonprofit MESA) and football players in the August 2026 'Be on the Safe Side' PSA, covering counterfeit pills, overdose signs and Narcan.
- Years
- 2023–now
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- Never startRecognizeStart
- Strategy
- CelebritySimple instructionTrusted messenger
- Channel
- Social (organic)
- Audience
- Young adultsYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- City of San Diego, City Attorney's Office (FOCUS program) State local government, creator
- U.S. Attorney's Office, Southern District of California Federal government, partner
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
US-CA (San Diego). Prosecutor-led, not health-department-led; included because it is a San Diego public fentanyl campaign 2023-2026. No agency named; PSAs not located on YouTube. San Diego County's own youth fentanyl media campaign (Board action Oct 2021; social, streaming audio, game-streaming, radio, billboards per search results) was not found under a campaign name and is not filed. Discovered 2026-10-22 for #17. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/san-diego-sdsu-fentanyl-awareness.json, updated 2026-10-23· Link to this campaign