African American infant mortality social marketing campaigns (San Francisco)
Three San Francisco social marketing campaigns on the African American infant mortality gap, safe infant sleep position, and what residents can do. Bus and radio ads, church fans and clinic posters raised awareness of the gap from 40% to 63%, but sleep position knowledge did not rise overall.
- Years
- 2008–now
- Country
- United States
- Topic
- Infant sleepMaternal health
- Asks people to
- RecognizeSubstitute
- Strategy
- Trusted messenger
- Channel
- Clinical settingOutdoorPrintRadio
- Audience
- AdultsParentsAfrican American residents of San Francisco
Evidence
ObservationalMixed
Telephone surveys: exposure 62%, 48.5% and 48.9% for the three campaigns. Awareness of the disparity rose from 39.6% to 62.7% (OR 2.5). Sleep position knowledge did not rise overall but was higher among those exposed to campaign 2.
Sponsor (who paid)
- San Francisco Department of Public Health State local government, lead
Credits (who made it)
Not recorded yet.
Related campaigns
- Back to Sleep 1994–now
Sources
- Using Social Marketing to Increase Awareness of the African American Infant Mortality Disparity evaluation · 2012 · DOI 10.1177/1524839912458107 · PMID 22991310
Research notes
Sponsor and start year inferred (paper 2012); confirm. Found through OpenAlex (October 2026 sleep pass, see docs/sleep-campaigns-openalex.md). Findings paraphrased from abstracts; check the paper before quoting a number.
Record cases/san-francisco-african-american-infant-mortality.json, updated 2026-10-23· Link to this campaign