cyberwoven.comOverdose Safety Kits
Also: OD Safety Kits
South Carolina Department of Public Health (formerly DHEC) digital and environmental campaign (US-SC), 2023, in English and Spanish, urging residents to pick up free overdose safety kits with naloxone and fentanyl test strips at local health departments.
- Years
- 2023–now
- Country
- United States
- Topic
- Harm reductionOpioids
- Asks people to
- RecognizeStart
- Strategy
- Service linkSimple instruction
- Channel
- OutdoorPoint of saleSocial (paid)
- Audience
- AdultsGeneral publicEnglish- and Spanish-speaking residents across 150+ SC zip codes
Evidence
Self-reportedPositive
Agency case study: within the first months, kit distribution rose 59% over the previous period; 58,073 ad clicks; 2023 PRSA Mercury Award of Merit.
Sponsor (who paid)
- South Carolina Department of Public Health (DPH), formerly S.C. Department of Health and Environmental Control (DHEC) State local government, funder
Credits (who made it)
- Cyberwoven Digital, 2023 source
Executions (individual ads)
- SCDHEC-OD-movie (social video) 2023 · social-paid · vimeo
Related campaigns
- Just Plain Killers 2018–now
Sources
Research notes
US-SC. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Cyberwoven (its own case study: digital marketing strategy, video and carousel ads, social posts, gas-station displays and window cling for DPH's OD Safety Kits; kits announced late 2022). Start year 2023 from the Vimeo upload date (2 Oct 2023) and the 2023 PRSA award; end year unknown, kits still offered per DPH 2025 releases (search results, not opened). Funding source not stated; no settlement funding found.
Record cases/sc-dph-overdose-safety-kits.json, updated 2026-10-22· Link to this campaign