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Embrace Recovery SC

“Embrace Recovery”

South Carolina DAODAS (now BHDD Office of Substance Use Services) recovery and stigma-reduction campaign (US-SC), unveiled with the Governor's Office in May 2021 around a "Better Days" commercial, microsite and social content, with a 2025 series of spots showing people in recovery at work.

Years
2021–now
Country
United States
Topic
DrugsOpioids
Asks people to
Reduce stigmaSeek help
Strategy
Service linkStigma reductionTestimonial
Channel
EventsSocial (organic)Social (paid)TVWebsite
Audience
AdultsGeneral public

Evidence

NoneUnknown

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. DAODAS: State Opioid Response 2.0 mid-year report (Apr 2021) sponsor · 2021
  2. Embrace Recovery SC campaign site sponsor
  3. OSUS YouTube channel archive

Research notes

US-SC. Discovered 2026-10-22 for #17. Funding: federal SOR grant per the report; no settlement funding found. The 2021 "Better Days" commercial was not found online. Site still live 2026-10-22; 2025 spots from the OSUS YouTube channel (years from RSS feed). Corrected 2026-10-22 (procurement pass): Chernoff Newman credited (creative, 2021). The DAODAS SOR 2.0 mid-year report (Apr 2021) says the second year of the state contract with Chernoff Newman for the prevention and education media campaign began 29 Jan 2021 and that 'an additional focus area highlighting recovery' under that campaign was planned for late spring/early summer; the same report then announces Embrace Recovery SC for May 2021. That ties the contract to this campaign (sponsor, media campaign, year) without naming it in the contract sentence itself.

Record cases/sc-embrace-recovery-sc.json, updated 2026-10-22· Link to this campaign