▶Videoyoutube.comOpen Conversation SC
South Carolina DAODAS (now BHDD Office of Substance Use Services) parent-communication campaign (US-SC), launched November 2023, with a website and videos coaching parents to talk with children aged 4 to 22 about fentanyl, vaping and alcohol.
- Years
- 2023–now
- Country
- United States
- Topic
- AlcoholDrugsOpioidsTobacco
- Asks people to
- Never startTalk to someone
- Strategy
- Self efficacySimple instruction
- Channel
- Social (organic)Social (paid)Website
- Audience
- Parents
Evidence
NoneUnknown
Sponsor (who paid)
- South Carolina Department of Alcohol and Other Drug Abuse Services (DAODAS), now BHDD Office of Substance Use Services State local government, funder
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Open Conversation SC social-paid · youtube
- Open Conversation SC: Fentanyl social-paid · youtube
- Open Conversation SC: Vaping social-paid · youtube
- Open Conversation SC: Alcohol social-paid · youtube
- Chilling Moment 2026 · social-paid · youtube
- Open Conversation Tips: Start Talking Early social-organic · youtube
- Open Conversation Tips: Listen Listen Listen social-organic · youtube
- Open Conversation Tips: Four Conversation Starters social-organic · youtube
- Open Conversation Tips: Create Social Outs social-organic · youtube
- Open Conversation Tips: A Message for Nervous Parents social-organic · youtube
- Open Conversation Tips: Experiences at School social-organic · youtube
- Open Conversation Tips: Why Open Conversations Matter social-organic · youtube
- Open Conversation Tips: Talk When It's Comfortable social-organic · youtube
Related campaigns
- Just Plain Killers 2018–now
Sources
Research notes
US-SC. Discovered 2026-10-22 for #17. Multi-substance parent campaign with a fentanyl spot; included in the opioid inventory for that reason. Unverified (no page found that credits the agency): no agency named. Launch date and federal funding come from the SC Daily Gazette brief as summarised in search results (page returned 403, not opened). All executions are embedded on openconversationsc.com (fetched 2026-10-22) and confirmed via YouTube oEmbed; years unknown except where the channel RSS feed gave one. Procurement search 2026-10-22: Chernoff Newman held DAODAS's media campaign contract (SOR 2.0 report, 2021) and made Just Plain Killers and Embrace Recovery SC; possible vendor. No SOR 3.0 report or award naming Open Conversation SC was found; South Carolina's procurement and spending sites were not searchable by vendor/campaign here.
Record cases/sc-open-conversation-sc.json, updated 2026-10-22· Link to this campaign