Take Hold
Scottish Government marketing campaign launched in November 2023 with its Tobacco and Vaping Framework, telling parents, carers and pupils that vapes can quickly become addictive for children and young people and affect concentration, mental health and mood. Radio and outdoor ads, with digital guidance packs and posters for every school.
- Years
- 2023–now
- Country
- United Kingdom
- Topic
- TobaccoVaping
- Asks people to
- Never startTalk to someone
- Strategy
- Fear appeal
- Channel
- OutdoorRadioSchoolWebsite
- Audience
- ParentsYouth
Evidence
NoneUnknown
Sponsor (who paid)
- Scottish Government Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). GB-SCT. gov.scot returned an empty page to the fetcher; content read from YouthLink Scotland's copy. NHS inform has a 'Vaping addiction soon takes hold' page (linked from the release); URL not captured, add as the official link. Country GB with GB-SCT here, following other UK-nation records.
Record cases/sct-take-hold.json, updated 2026-10-28· Link to this campaign