mentalhealth.org.ukSee Me
Also: see me Scotland
Scotland's national programme to end mental health stigma and discrimination, launched in October 2002 by an alliance of five Scottish mental health organisations with Scottish Government funding; the Mental Health Foundation is a managing partner, with Penumbra joining as managing partner from April 2026.
- Years
- 2002–now
- Country
- United Kingdom
- Topic
- Mental health
- Asks people to
- Support a policyTalk to someone
- Strategy
- Social normsTestimonial
- Channel
- EventsOutdoorSchoolSocial (paid)TV
- Audience
- General public
Evidence
NoneUnknown
Evaluations exist (2002-2013 review; Phase 2 three-year evaluation 2016-2019; Scottish Mental Illness Stigma Study 2022) but were not reviewed for this record. Thornicroft-led analysis of England/Scotland attitude surveys 1994-2003 noted See Me was better funded and more extensive than England's Changing Minds. Safe messaging: stigma programme; not scored.
Sponsor (who paid)
- Scottish Government Foreign government, funder
- Mental Health Foundation NGO, managing partner
Credits (who made it)
Not recorded yet.
Related campaigns
- Time to Change 2007–2021
- Choose Life 2002–2013
Sources
Research notes
Pull the evaluation reports and upgrade evidence level.
Record cases/see-me.json, updated 2026-10-22· Link to this campaign