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Shared Influence

The Public Good Projects' CDC-funded sister programme to Appalachian Influence (2022) that paid local influencers and recruited digital volunteers in Minneapolis/St. Paul, Boston/Lowell and Philadelphia to post supportive messages about harm reduction and syringe services programmes.

Years
2022
Reach
520K impressions as reported
“Process data, July-November 2022: 2,438 people engaged (1,041 Minneapolis, 781 Philadelphia, 487 Boston, 129 elsewhere), 136 paid influencers, 235 paid posts, 520,418 impressions and 13,299 engagements.”
Country
United States
Topic
DrugsHarm reductionOpioids
Asks people to
Reduce stigmaSupport a policy
Strategy
Stigma reductionTrusted messengerUser generated content
Channel
InfluencerSocial (organic)Website
Audience
General public
Residents of Hennepin County (Minneapolis/St. Paul) MN, Boston/Lowell MA and Philadelphia PA, from July 2022.

Evidence

ProcessUnknown

Process data, July-November 2022: 2,438 people engaged (1,041 Minneapolis, 781 Philadelphia, 487 Boston, 129 elsewhere), 136 paid influencers, 235 paid posts, 520,418 impressions and 13,299 engagements. Across both programmes, 87.4% of 1,567 comments on paid influencer posts were positive and 0.8% negative (Bonnevie 2023). No outcome evaluation found.

Sponsor (who paid)

  • The Public Good Projects NGO, creator
  • Centers for Disease Control and Prevention (CDC) Federal government, funder
  • CDC Foundation Foundation, partner

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. Bonnevie E, Silesky MD, Goldbarg J, Gudmundsen C, Fields M, Smyser J. A multi-site intervention using influencers to communicate about syringe service programmes. Health Educ J 2023;82(7):779-791 evaluation · 2023 · DOI 10.1177/00178969231197623 · PMID 38650842
  2. Shared Influence (campaign site, The Public Good Projects) sponsor

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the PubMed study and web sources listed; unreviewed, including the cardSummary. Not national: three metro areas only. Funding per Bonnevie 2023: CDC, part of a USD 1.6 million HHS award shared with Appalachian Influence (grant NU38OT000288). End year unknown: the site says it is no longer active (first Wayback capture Aug 2022). Social accounts @sharedinfluence (Facebook, Instagram). Check the per-city numbers against the paper's table before use.

Record cases/shared-influence.json, updated 2026-10-28· Link to this campaign