Sleeptember
“Better Sleep Starts Here”
The Sleep Charity's annual September awareness month in the UK, with a new theme each year: sleep education under #KnowYourSleep in 2023, beds and mattresses with bed-industry sponsor Bed Advice UK in 2025, and women's sleep and menopause in 2026. Supporters download a pack of posters and social graphics, and the charity runs free webinars, tips and a 30-day sleep challenge, pointing people to its National Sleep Helpline.
- Years
- 2023–now
- Country
- United Kingdom
- Topic
- Sleep
- Asks people to
- Seek helpStart
- Strategy
- Collective challengeService link
- Channel
- EventsPoint of saleSocial (organic)Website
- Audience
- AdultsGeneral publicUK public; 2026 edition aimed at women in perimenopause and menopause; bed retailers asked to promote it in store
Evidence
NoneUnknown
Sponsor (who paid)
- The Sleep Charity NGO
- Bed Advice UK (National Bed Federation) Industry
Credits (who made it)
Not recorded yet.
Related campaigns
- Children's Sleep Awareness Month (UK) 2025–now
- The Sleep Charter (employer pledge) 2020–now
Sources
Research notes
Created 2026-10-24 by an AI research pass for #103 (B1); not reviewed by a person. Tagline is the 2025 theme ('Better Sleep Starts Here...'); 2026 theme is 'Sleep Through Change' with partner Issviva Menopause. First year not found: 2023 is the earliest edition seen (search results only for 2023 #KnowYourSleep and the 30-day challenge). No evaluation found. To verify: start year 2023, 30-day challenge, 2026 menopause partner.
Record cases/sleep-charity-sleeptember.json, updated 2026-10-24· Link to this campaign