Sleep Smarter. Perform Better.
Also: Sleep Number 1 million youth sleep commitment · #SmarterSleep
“Sleep Smarter. Perform Better.”
Youth sleep effort from mattress maker Sleep Number with the Alliance for a Healthier Generation, part of Sleep Number's 2018 pledge to improve one million young people's lives through better sleep by 2025. It offers a resource hub for schools, parents and youth with a family sleep-week toolkit, teacher training, a sleep quiz and #SmarterSleep social tips.
- Years
- 2018–now
- Country
- United States
- Topic
- Child healthSleep
- Asks people to
- Start
- Strategy
- Multi level communitySelf screeningSimple instruction
- Channel
- SchoolSocial (organic)Website
- Audience
- ParentsYouthStudents, parents, teachers and school staff
Evidence
NoneUnknown
Sleep Number later reported reaching more than half a million youth since 2018 (company press release, not opened); no independent evaluation found.
Sponsor (who paid)
- Sleep Number Industry
- Alliance for a Healthier Generation NGO
Credits (who made it)
Not recorded yet.
Related campaigns
- Sleep Well. Do Well. Star Sleeper 2003–now
- Start School Later 2011–now
Sources
Research notes
Created 2026-10-24 by an AI research pass for #103 (D1); not reviewed by a person. The Sleep Number press release (Aug 2018, one million youth by 2025, partners GENYOUth, Healthier Generation, Good360) came from search results; businesswire and sleepnumber.com pages returned 403/404. Whether the hub is still maintained, and whether the 2025 goal was met, not confirmed; endYear may be 2025. To verify: 2018 launch (Nov 19, 2018 hub); 1 million by 2025 goal; 'more than half a million' figure; 70% of youth getting 7 hours or less on school nights (survey cited by Healthier Generation).
Record cases/sleep-number-smarter-sleep.json, updated 2026-10-24· Link to this campaign