▶Videoyoutube.comFentanyl Facts: Be aware. Take care.
Also: FentanylFacts.org
“Be aware. Take care.”
Tacoma-Pierce County Health Department (US-WA) youth fentanyl campaign launched August 30, 2023 with the Tacoma-Pierce County Opioid Task Force, using harm-reduction messages (don't use alone, use test strips, carry naloxone) shaped by more than 30 local youth. Ads ran on Twitch, TikTok, Snapchat, YouTube and Instagram, driving to FentanylFacts.org, which later added an adult opioid awareness toolkit with naloxone and recovery-story videos (2025).
- Years
- 2023–now
- Country
- United States
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- RecognizeSeek helpStart
- Strategy
- Self efficacySimple instructionStigma reduction
- Channel
- PrintSocial (paid)Website
- Audience
- AdultsYoung adultsYouthPierce County youth (overdose is the second leading cause of injury death for ages 15-24) and adults who care about them; materials in English, Spanish, Korean, Russian and Ukrainian.
Evidence
NoneUnknown
Sponsor (who paid)
- Tacoma-Pierce County Health Department State local government, creator
- Pierce County Behavioral Health Tax State local government, funder
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Be aware. Take care. Are you OK? (:15) 2023 · social-paid · youtube
- Save a Life with Naloxone 2025 · social-organic · youtube
- Stories of Hope 2025 · social-organic · youtube
Related campaigns
- Laced & Lethal 2021–now
- Friends for Life 2023–now
Sources
- FentanylFacts.org (Tacoma-Pierce County Health Department) sponsor
- FentanylFacts.org: About us (funding and partners) sponsor
- FentanylFacts.org: Opioid awareness toolkit sponsor
- MyNorthwest (Rantz opinion): One health department's anti-fentanyl campaign actually pushes drug use (search-result summary only; page not opened) news · 2023
Research notes
US-WA (Pierce County / Tacoma). Discovered 2026-10-22 for #17. Unverified (no page found that credits the agency); the site says the health department created it with the Tacoma-Pierce County Opioid Task Force (TPCHD, City of Tacoma, Pierce County, Elevate Health). Funding: "Pierce County Behavioral Health Tax initially funded this effort in 2023"; no settlement money shown (the state's J&J settlement allocation included $2M for DOH grants to local health jurisdictions for fentanyl awareness campaigns, but no page ties it to this campaign). Launch date and platforms come from an opinion column that criticized the harm-reduction framing; the column text was read only through search summaries. Ad library search: "Tacoma-Pierce County Health Department", "fentanylfacts". Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/tacoma-pierce-fentanyl-facts.json, updated 2026-10-23· Link to this campaign