Buddhist Lent Dry Campaign
Also: Ngod Lao Khao Phansa
Thailand's annual campaign, run by the Thai Health Promotion Foundation since 2003, that asks people to stop drinking for the three months of Buddhist Lent, with mass media and temple and community pledges.
- Years
- 2003–now
- Country
- Thailand
- Topic
- Alcohol
- Asks people to
- Stop
- Strategy
- Social normsTrusted messenger
- Channel
- EventsRadioTV
- Audience
- Adults
Evidence
Quasi-experimentalPositive
23-year monthly alcohol sales time series (Saengow 2024): campaign months had about 10% lower consumption after adjusting for trend and season (sensitivity analysis 8%). National survey data found substantial reported abstinence during the 3 months (2019).
Sponsor (who paid)
- Thai Health Promotion Foundation (ThaiHealth) Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Dry January 2013–now
Sources
- Saengow U et al. The effect of an annual temporary abstinence campaign on population-level alcohol consumption in Thailand: a time-series analysis of 23 years. BMJ Glob Health 2024;9(7) evaluation · 2024 · DOI 10.1136/bmjgh-2023-014428 · PMID 38964881
- Saengow U. Drinking abstinence during a 3-month abstinence campaign in Thailand: weighted analysis of a national representative survey. BMC Public Health 2019;19(1):1688 evaluation · 2019 · DOI 10.1186/s12889-019-8051-z · PMID 31842808
- Jirarattanasopha V et al. Impact of Buddhist Lent Dry Campaign on alcohol consumption behaviour: A community level study. Health Soc Care Community 2019;27(4):863-870 evaluation · 2019 · DOI 10.1111/hsc.12702 · PMID 30592341
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Start year 2003 from secondary memory; confirm. alternateNames is a transliteration from memory; verify.
Record cases/th-buddhist-lent-dry-campaign.json, updated 2026-10-22· Link to this campaign