▶Videoyoutube.comFentanyl: The Deadliest High
“The Deadliest High”
Tennessee District Attorneys General Conference fentanyl awareness campaign (US-TN), launched September 2020 for 13- to 18-year-olds after focus groups with middle and high schoolers, using social media, school outreach and video stories of Tennesseans affected by addiction; the campaign site is still online.
- Years
- 2020–now
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognize
- Strategy
- Fear appealTestimonial
- Channel
- SchoolSocial (organic)Social (paid)Website
- Audience
- YouthTennesseans aged 13-18
Evidence
NoneUnknown
Sponsor (who paid)
- Tennessee District Attorneys General Conference (TNDAGC) State local government, funder
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Fentanyl: The Deadliest High 2020 · social-paid · youtube
- Addiction: It Hurts More Than Just You 2020 · social-paid · youtube
- Jason's Advice: Pause and Think About It 2020 · social-paid · youtube
- Angie's Story social-paid · youtube
- Justin's Story social-paid · youtube
- Jason's Story social-paid · youtube
- Billie's Story social-paid · youtube
- The Deadliest High website (thedeadliesthigh.com) website · sponsor-site
Sources
Research notes
US-TN (statewide; Knox County DA among participants). Discovered 2026-10-22 for #17. Unverified (no page found that credits the agency): no agency named. Inclusion in the 2021-2026 inventory rests on the campaign site staying live (Wayback 2026); the TNDAGC YouTube RSS shows no new campaign videos after Dec 2020. Story video years unknown (on the campaign page; oEmbed confirmed). Funding not stated; no settlement funding found. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).
Record cases/tn-fentanyl-the-deadliest-high.json, updated 2026-10-22· Link to this campaign