Texas Prescription Monitoring Program (PMP) awareness campaign

uthealthcomm.org

Texas Health and Human Services Commission campaign (US-TX), with the Texas State Board of Pharmacy and the UT Austin Center for Health Communication, that from 2017 to 2024 urged prescribers and pharmacists to register for and check the state Prescription Monitoring Program before prescribing or dispensing opioids, through ads, academic detailing and continuing-education videos.

Years: 2017–2024
Country: United States
Budget: $6.4 million from HHSC (UT Center for Health Communication).
Topic: Opioids
Asks people to: Start
Strategy: Policy paired Self efficacy
Channel: Clinical setting Print Social (paid)Website
Audience: Clinicians
Prescribers (mainly physicians) and pharmacists; later phases added educators, medical students and residents. Tailored ads in Dallas, Houston and Austin.

Evidence

Self-reportedUnknown

Developer reports 6,300+ continuing-education completions and 88% of physicians registered (from 46% at launch); a 2020 state mandate to check the PMP also raised registrations and queries, so the campaign's own effect is not separable.

Sponsor (who paid)

Texas Health and Human Services Commission (HHSC) State local government, funder
Texas State Board of Pharmacy State local government, partner

Credits (who made it)

University of Texas at Austin, Center for Health Communication Creative, 2017-2024 source
University of Texas at Austin, Center for Health Communication Research evaluation, 2017-2024 source

Related campaigns

Texas Targeted Opioid Response (TTOR) public awareness campaign 2019–2024

Sources

UT Center for Health Communication: Texas Prescription Monitoring Program campaign sponsor
Mackert M, Pounders KR, Brown LE et al. Development of a health communication campaign to promote the Texas prescription monitoring program. Health Marketing Quarterly evaluation · 2020 · DOI 10.1080/07359683.2020.1802967 · PMID 32790502

Research notes

US-TX. Clinician-facing; included in the opioid inventory because it ran 2021-2024. Channel 'social-paid' not stated (page lists media plan, magazine ads, website, pamphlets, promotional and CME video series, academic detailing); treat as provisional. Credits checked 2026-10-22 against fetched pages: UT Austin Center for Health Communication (its own PMP page). Videos not located. Discovered 2026-10-22 for #17.

Record cases/tx-prescription-monitoring-program-campaign.json, updated 2026-10-22· Link to this campaign