Texas Tobacco Prevention Pilot Initiative media campaign
Texas Department of Health tobacco prevention pilot (US-TX) begun in 2000 in east and southeast Texas that varied the intensity of anti-smoking media and community and school programs across study communities to see which combination worked for young adolescents.
- Years
- 2000
- Country
- United States
- Topic
- Tobacco
- Asks people to
- Never start
- Strategy
- Policy paired
- Channel
- EventsRadioSchoolTV
- Audience
- YouthSixth-grade students in 11 middle schools across eight study communities.
Evidence
Quasi-experimentalPositive
School-level comparison of communities assigned to intensive media, low media and community/school conditions: the most consistent short-term reductions in tobacco use, susceptibility and pro-smoking attitudes came from combining the intensive media campaign with the comprehensive community program (Meshack 2004).
Sponsor (who paid)
- Texas Department of Health (now Texas Department of State Health Services) State local government, funder
Credits (who made it)
Not recorded yet.
Sources
- Meshack AF et al. Texas Tobacco Prevention Pilot Initiative: processes and effects. Health Educ Res 2004;19(6):657-68 evaluation · 2004 · DOI 10.1093/her/cyg088 · PMID 15199003
Research notes
US-TX. Campaign brand names from the pilot (e.g. "Duck") not verified. Later Texas youth work runs as "Say What!" (DSHS with Texas School Safety Center, since about 2011). Ad library search: "Texas Department of State Health Services", "Texas DSHS", "Say What Texas".
Record cases/tx-tobacco-prevention-pilot.json, updated 2026-10-22· Link to this campaign