Turn To (Texas)
“Turn To”
Texas Health and Human Services statewide campaign launched in late 2022 encouraging Texans to turn to people and healthy coping strategies, not substances, when dealing with stress, anxiety or trauma, and pointing them to turntosupportstx.org.
- Years
- 2022–now
- Country
- United States
- Topic
- DrugsMental health
- Asks people to
- Seek helpTalk to someone
- Strategy
- Self efficacyService link
- Channel
- OutdoorPrintSocial (paid)TVWebsite
- Audience
- ParentsYoung adultsYouth
Evidence
ObservationalPositive
Cross-sectional online survey of 1,979 adult Texans 3 months after launch: campaign exposure was associated with higher stress-management self-efficacy and response efficacy, stronger norms for help-seeking and more asking for help from one's social network. Exposure was self-reported (Shi 2026).
Sponsor (who paid)
- Texas Health and Human Services Commission State local government, funder
Credits (who made it)
Not recorded yet.
Sources
- Shi W, Donovan EE, Mackert M. Exposure to and impact of a mass media campaign promoting healthy coping strategies with mental health challenges. Am J Health Promot 2026 evaluation · 2026 · DOI 10.1177/08901171261452422 · PMID 42126954
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsor, channels and audiences from search-result summaries of Texas HHS slides (not opened); HHS reported over 700 million impressions (self-reported). Launch date inferred from the survey being 'three months after the campaign launch' in March 2023.
Record cases/tx-turn-to.json, updated 2026-10-22· Link to this campaign