Vapes Down
Texas Department of State Health Services (US-TX) youth and young adult vaping campaign that began in November 2019, warning about vape ingredients, unknown health effects and nicotine addiction and announcing the new tobacco age of 21. It ran on TV, radio, social media and with influencers, with school and college events and pump-topper ads at convenience stores, and continues as a downloadable toolkit for schools.
- Years
- 2019–now
- Country
- United States
- Topic
- TobaccoVaping
- Asks people to
- Never startStop
- Strategy
- Policy paired
- Channel
- EventsInfluencerPoint of saleRadioSchoolSocial (paid)TVWebsite
- Audience
- Young adultsYouth
Evidence
Self-reportedUnknown
DSHS reports for the November 2019 to August 2020 flight: 5,078,000 TV impressions from 9,584 spots in an 8-week buy, 43.6M social media 'involvements', and 73% of young Texans surveyed recalling a spot. No outcome evaluation found.
Sponsor (who paid)
- Texas Department of State Health Services, Tobacco Prevention and Control Branch State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- This is Quitting 2019–now
Sources
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). US-TX. Funded by HRSA and the Title V Maternal and Child Health block grant (ENDS Report 2021). The campaign name comes from Appendix F and the toolkit page; the report text calls it the Tobacco Prevention Awareness Campaign. Search results mention a 'Test Subject' ad award and a Texas high school football 'loudest student section' partnership; not checked. Sponsor pages give the nicotine in one pod as equal to 20 or 30 cigarettes in different places: a number to check before reuse. Check the numbers above against the ENDS report.
Record cases/tx-vapes-down.json, updated 2026-10-28· Link to this campaign