'Tiredness Kills - Take a Break' motorway signs
“Tiredness kills - take a break”
Fixed and variable signs placed before English motorway service areas reminding drivers to rest.
- Years
- 2006–now
- Country
- United Kingdom
- Topic
- SleepTraffic safety
- Asks people to
- Substitute
- Strategy
- Simple instruction
- Channel
- Outdoor
- Audience
- General publicMotorway drivers
Evidence
Quasi-experimentalNo effect
DfT Road Safety Research Report 57 (2006): serious crashes within 16 km of 14 service areas fell 22% after opening, but the presence or absence of the signs showed no specific effect on local crashes, although drivers were aware of them.
Sponsor (who paid)
- Highways Agency / National Highways Foreign government
Credits (who made it)
Not recorded yet.
Sources
Research notes
Created 2026-10-23 from the sleep campaign literature search (PubMed and web search; OpenAlex was unreachable), see docs/sleep-campaigns-literature.md. Findings are paraphrased from abstracts, not full texts; official URLs come from search results and were not opened. Sign start year not found. URL taken from web search results. startYear 2006 is the earliest dated source found, not a confirmed launch year.
Record cases/uk-tiredness-kills-motorway-signs.json, updated 2026-10-23· Link to this campaign