Have A Game Plan. Bet Responsibly.
“Have A Game Plan. Bet Responsibly.”
The American Gaming Association's industry public service campaign on responsible sports betting, launched in 2019 as states legalised sports betting, with four principles (set a budget, keep it social, know the odds, play with legal, regulated operators) carried by sportsbooks, casinos, leagues and teams (NHL, NBA, WNBA, MLB, NASCAR, PGA) in retail sportsbooks, digital and social media.
- Years
- 2019
- Country
- United States
- Topic
- Gambling
- Asks people to
- StopSubstitute
- Strategy
- CelebritySimple instruction
- Channel
- Point of saleSocial (organic)Social (paid)TVWebsite
- Audience
- AdultsYoung adults
Evidence
NoneUnknown
No independent evaluation found. An experiment with emerging-adult sports bettors (Dow 2026, N=255) found responsible gambling ads from a sportsbook were trusted less than the same ads from a state health department, and neither changed betting intentions; it did not test this campaign's ads.
Sponsor (who paid)
- American Gaming Association Industry, creator
- Partner sportsbooks, casino operators and sports leagues (e.g. DraftKings, FanDuel, BetMGM, NHL, NBA) Industry, partners
Credits (who made it)
Not recorded yet.
Sources
- DraftKings, Sightline Payments join AGA responsible sports betting campaign (CDC Gaming Reports, 11 June 2021) news · 2021
- Dow CV et al. Trustworthiness of responsible gambling ads: how sponsor type and message framing affect emerging adults who sports bet. Psychol Addict Behav 2026 reference · 2026 · DOI 10.1037/adb0001177 · PMID 42461604
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Industry-sponsored: the AGA is the US casino industry's trade association; the campaign also promotes legal operators over offshore ones, which is a commercial goal. Launch year 2019 and the four principles are from search-result summaries of AGA pages (americangaming.org returned 403); the CDC Gaming article (opened) gives the 2021 partner additions and principles (set a budget, treat it as entertainment, use operators' tools). Channel 'tv' is a guess from league and broadcast partners; check. The AGA also runs Responsible Gaming Education Week each September; not recorded separately. 'substitute' stands for 'bet with legal operators instead of offshore books'.
Record cases/us-aga-have-a-game-plan.json, updated 2026-10-28· Link to this campaign