presidency.ucsb.eduAmerican Heart Month
Annual February observance created by a joint resolution of Congress and President Johnson's Proclamation 3566 of 30 December 1963, which declared February 1964 the first American Heart Month. Presidents have proclaimed it every year since; health agencies and charities hang campaigns on it.
- Years
- 1964–now
- Country
- United States
- Topic
- Cardiovascular
- Asks people to
- Support a policy
- Strategy
- Policy paired
- Channel
- Events
- Audience
- General public
Evidence
NoneUnknown
An observance, not a single campaign; no outcome evaluation found.
Sponsor (who paid)
- US Congress and the President (annual proclamation) Federal government, designation
Credits (who made it)
Not recorded yet.
Related campaigns
- Go Red for Women 2004–now
- The Heart Truth 2002–now
Sources
Research notes
Proclamation text read 2026-10-23: it urges citizens to heed heart and blood-vessel disease and to support programs against it, and invites governors to issue similar proclamations. The Public Law PDF and the ACC history were seen in search results only, not opened. targetBehavior/strategy are a poor fit for an observance: 'support-policy' and 'policy-paired' are the closest values. Wear Red Day and Go Red / Heart Truth activity run inside the month; see those cases.
Record cases/us-american-heart-month.json, updated 2026-10-23· Link to this campaign