Draw the Line
Also: Don't Be a Loser
“Don't be a loser.”
NCAA campaign launched in March 2024 on sports betting harms, combining gambling harm prevention education for student-athletes with spots aired during the men's and women's March Madness broadcasts and online, including the 2025 'Don't Be a Loser' video telling fans not to abuse athletes over lost bets, plus calls for states to ban player prop bets on college games.
- Years
- 2024
- Country
- United States
- Topic
- Gambling
- Asks people to
- RecognizeStopSupport a policy
- Strategy
- Gatekeeper trainingHumorPolicy paired
- Channel
- EventsSocial (paid)TV
- Audience
- AdultsYoung adultsSports bettors watching college basketball; student-athletes and campus staff for the education strand.
Evidence
Self-reportedUnknown
NCAA reports more than 100,000 student-athletes received sports betting harm prevention education. No evaluation of the spots found.
Sponsor (who paid)
- National Collegiate Athletic Association (NCAA) NGO, creator and funder
Credits (who made it)
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Partly a harassment and integrity campaign rather than a gambling harm campaign; kept because it also 'draws awareness of problem gambling' and educates athletes on betting harms. EPIC Global Solutions delivers the in-person education (role recorded as strategy for want of a better id); Signify monitors online abuse. A new Draw the Line spot for March 2026 was announced on 12 Mar 2026 (search result, not opened). Abuse figures in the 2025 release (1 in 3 athletes received abusive messages from bettors; 80% during March Madness) should be checked before quoting. Agency not named.
Record cases/us-ncaa-draw-the-line.json, updated 2026-10-28· Link to this campaign