vimeo.comKnow Your Script
Also: Know the Script · Never Share Prescriptions
“Prescriptions are powerful. Know your script.”
Utah Department of Health and Human Services prescription drug misuse prevention campaign (US-UT), the 2020-2021 rebrand of Use Only As Directed, made with R&R Partners: video ads and a website (knowyourscript.utah.gov) casting patients, parents and community members in 'roles' to ask doctors about opioid alternatives, never share prescriptions, and store and dispose of medications safely. Local prevention coalitions and health departments ran their own versions (coal-miner trailers in Carbon and Emery counties, a youth mural in Salt Lake County).
- Years
- 2020–now
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Seek helpStartTalk to someone
- Strategy
- Self efficacySimple instruction
- Channel
- Clinical settingOutdoorSocial (paid)Website
- Audience
- AdultsGeneral publicParentsPatients prescribed opioids and other controlled medications, parents, and rural communities with high injury rates (coal miners in Carbon and Emery counties).
Evidence
Self-reportedUnknown
R&R Partners reports the campaign 'resulted in a 50% increase in prescription opioid safety' and 'a 53% increase in preventative behavior related to prescription medication use' against a goal of a 10% rise in awareness (agency claim; survey design not published). DHHS and Intermountain Health credit the campaign, among other efforts, for a 41% fall in daily opioid prescriptions from 2017 to 2023 (uncontrolled).
Sponsor (who paid)
- Utah Department of Health and Human Services State local government, funder
Credits (who made it)
- R&R Partners Creative source
Executions (individual ads)
- Know Your Script | Exam Room 2 (:15 web) 2020 · social-paid · vimeo
- Know Your Script | Exam Room 1 (:15 web) 2020 · social-paid · vimeo
- Know Your Script | Parent/Child Couch 2020 · social-paid · vimeo
- Know Your Script | Parent/Child Car 2 2020 · social-paid · vimeo
- Know Your Script | Parent/Child Car 2020 · social-paid · vimeo
- Know Your Script | KYS Couch :06 2021 · social-paid · vimeo
- Know Your Script | KYS Exam :06 2021 · social-paid · vimeo
Related campaigns
- Use Only As Directed 2008–2020
- Stop the Opidemic 2017–now
Sources
- Know Your Script (Utah DHHS campaign site) sponsor · 2026
- Know Your Script site, Wayback capture 21 May 2022 (knowyourscript.org, with embedded Vimeo ads) archive · 2022
- R&R Partners: Health: Crushing Addiction (Know Your Script section) archive
- KPCW: Intermountain Health, DHHS celebrate 41% decline in state opioid prescriptions news · 2025
- Intermountain Health: Intermountain Health and Utah DHHS Celebrate a 41% Decline in Opioid Prescriptions news · 2025
- KUER: Know Your Script campaign is driving outreach in Utah's mining counties news · 2023
- Utah SIAC: Fentanyl Report 2025 reference · 2025
Research notes
US-UT. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: R&R Partners (rrpartners.com: 'Public and private partners worked with R&R to create a media and education campaign' named Know Your Script; no years given). Start year from the earliest Vimeo uploads on the 'Know Your Script' Vimeo account (2 Dec 2020); KPCW dates the rebrand 2021. Executions: 7 Vimeo spots embedded on the 2022 site, oEmbed-confirmed; years are upload years. The current site (2026) has no embedded video. Four Corners Behavioral Health ran a grant-funded local version in 2023 (KUER); Salt Lake County Health Department ran a youth library-mural version (CDC OD2A page, not fetched). Settlement funding: none found. Evidence figures are R&R's own claims; the prescription decline is a statewide trend with many causes.
Record cases/ut-know-your-script.json, updated 2026-10-22· Link to this campaign