connect.udot.utah.govZero Fatalities
Utah traffic safety campaign (US-UT) run since 2006 by the Utah Department of Transportation and Department of Public Safety, targeting drowsy, distracted, aggressive and impaired driving and seat-belt non-use under the goal of zero road deaths. The 2021 flight told Utahns "our lies are costing lives".
- Years
- 2006–now
- Country
- United States
- Topic
- Impaired drivingTraffic safety
- Asks people to
- StartStop
- Strategy
- Simple instructionTestimonial
- Channel
- OutdoorRadioSchoolSocial (paid)TV
- Audience
- General publicYoung adults
Evidence
Self-reportedUnknown
Sponsor reports fatality counts (279 in 2023, 281 in 2024) and seasonal declines; no controlled evaluation found.
Sponsor (who paid)
- Utah Department of Transportation (UDOT) State local government, funder and creator
- Utah Department of Public Safety State local government, co-sponsor
Credits (who made it)
Not recorded yet.
Related campaigns
- NHTSA drowsy driving program 1996–now
- Drowsy Driving Prevention Week 2007–now
Sources
- UDOT Connect: Zero Fatalities Working to Combat Rise in Utah Traffic Deaths sponsor · 2021
- BYU Universe: UDOT promotes Zero Fatalities news · 2006
- UDOT promotes Zero Fatalities (BYU Universe, 2006) news · 2006
- Officials draw attention to dangers of drowsy driving (FOX 13, 2014) news · 2014
- Utah Highway Fatalities Do Not Drop, Despite Ad Campaigns (KSL) news
Research notes
US-UT. Taxonomy gap: no traffic-safety/seat-belt topic (tagged injury-prevention). Ad library search: "Zero Fatalities", "UDOT", "Utah Department of Public Safety". Drowsy-driving strand (added 2026-10-23 from the sleep campaign search): officials promoted drowsy-driving messages from at least 2014 (FOX 13); KSL reported Utah highway deaths did not drop despite Zero Fatalities ads; no evaluation isolates the drowsy component. The 'Drive Alert' page name is from the state health-site pass and was not re-checked.
Record cases/ut-zero-fatalities.json, updated 2026-10-23· Link to this campaign