IRCCA national campaign on problematic cannabis use
Uruguay's cannabis regulator IRCCA launched a national campaign (UY) on 7 September 2026 at the Palacio Legislativo to prevent problematic cannabis use, with content for young people, workplaces and driving, on TV and radio (a two-to-three-week first stage), digital media, street and highway ads and community activities, citing an average age of first use of 15.
- Years
- 2026–now
- Country
- Uruguay
- Topic
- CannabisDrugsImpaired driving
- Asks people to
- Never startStop
- Strategy
- Simple instruction
- Channel
- EventsOutdoorRadioSocial (paid)TV
- Audience
- AdultsGeneral publicYouth
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Instituto de Regulación y Control del Cannabis (IRCCA) Foreign government, funder and creator
- Junta Nacional de Drogas Foreign government, partner
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. UY. No campaign slogan given on the page; rename when one is found. Law 19.172 (2013) requires the JND to run education and awareness campaigns on drug risks; earlier Uruguayan cannabis campaigns 2018-2025 were not found and are logged as a gap. Agency not named.
Record cases/uy-ircca-cannabis-prevention-2026.json, updated 2026-10-28· Link to this campaign