Be There (VA suicide prevention)

va.gov

Also: #BeThere · The Power of 1

“#BeThere”

Department of Veterans Affairs Suicide Prevention Month campaign (from 2018) asking veterans, families, co-workers and community leaders to be present and supportive for veterans, learn warning signs and connect them to the Veterans Crisis Line. Followed the 2014 VA/DoD 'The Power of 1' campaign.

Years: 2018–now
Country: United States
Topic: Suicide prevention
Asks people to: Recognize Seek help Talk to someone
Strategy: Service link Simple instruction
Channel: Events Radio Social (organic)TV
Audience: Adults
Veterans and the people around them.

Evidence

NoneUnknown

No outcome evaluation found; VA press releases only. Safe messaging: warning signs plus crisis line; not scored.

Sponsor (who paid)

US Department of Veterans Affairs Federal government, funder and creator

Credits (who made it)

Not recorded yet.

Related campaigns

Real Warriors Campaign 2009
Don't Wait. Reach Out. (Veteran Suicide Prevention) 2021–now

Sources

Research notes

Exact first year of 'Be There' not confirmed (2018 release by Secretary Wilkie). 'The Power of 1' (2014, VA/DoD) could be split into its own record. Procurement search 2026-10-22: no VA award names 'Be There'. Possible vendor (contracts VA119A16J0323, 2016-2021, USD 75.2M; 36C10X21F0097, 2021-2023, USD 53.1M; 36C10X23F0021, 2023-2027, USD 79.3M, all to J.R. Reingold & Associates for VA mental health and suicide prevention awareness and education outreach; https://www.usaspending.gov/award/CONT_AWD_36C10X21F0097_3600_47QRAA21D001F_4732): Reingold is the VA's mental health outreach contractor in these years, but no record or page names Be There. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/va-be-there.json, updated 2026-10-23· Link to this campaign