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Act-Belong-Commit

“Act. Belong. Commit.”

Mental health promotion campaign from Western Australia, piloted in 2005 by Curtin University and later run statewide, that gives three simple actions for good mental health: stay active, stay connected, and do something meaningful.

Years
2005–now
Country
Australia
Topic
Mental health
Asks people to
Seek helpStart
Strategy
Multi level communitySimple instruction
Channel
EventsPrintSchoolTV
Audience
General public

Evidence

ObservationalPositive

Statewide phone surveys in 2018-2019 (600 adults per year) (Donovan 2024): people who felt the campaign had made mental health easier to talk about were more likely to have sought help, with a slightly larger effect for openness than for reduced stigma.

Sponsor (who paid)

  • Mentally Healthy WA (Curtin University) Academic, creator
  • Healthway Foreign government, funder

Credits (who made it)

Not recorded yet.

Sources

  1. Donovan RJ et al. Impact on help-seeking behaviours of a campaign perceived to decrease stigma and increase openness around mental health. Health Promot J Austr 2024;35(4):1378-1385 evaluation · 2024 · DOI 10.1002/hpja.859 · PMID 38586884
  2. Donovan RJ et al. Impact on Students of the Act-Belong-Commit Mentally Healthy Schools Framework. Children (Basel) 2023;10(3) evaluation · 2023 · DOI 10.3390/children10030548 · PMID 36980106
  3. Anwar‐McHenry J et al. Impact evaluation of the Act‐Belong‐Commit mental health promotion campaign. Journal of Public Mental Health 2012 evaluation · 2012 · DOI 10.1108/17465721211289365
  4. Drane CF et al. Impact of the Act-Belong-Commit campaign on mental health help-seeking behaviour. Health Promot J Austr 2023 evaluation · 2023 · DOI 10.1002/hpja.605 · PMID 35388948
  5. Jalleh G et al. Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign. Health Promot J Austr 2013 evaluation · 2013 · DOI 10.1071/he12909 · PMID 23575588

Research notes

Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Pilot year and sponsor roles from secondary memory; confirm. Later adopted in Denmark and Norway (ABC for good mental health). Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Anwar‐McHenry 2012, Drane 2023, Jalleh 2013; evidence level and outcome unchanged.

Record cases/wa-act-belong-commit.json, updated 2026-10-22· Link to this campaign