Clear the Air
Also: Rotten Fruit
Cancer Council WA's first vaping prevention campaign (AU-WA), launched in late October 2023 with AUD 375,000 from the Western Australian Government: four digital ads, 'Rotten Fruit', show 14-24-year-olds the harms behind fruity vape flavours (toxic chemicals, addiction, nicotine poisoning) on social media, streaming services and apps, pointing to a Clear the Air website.
- Years
- 2023–now
- Country
- Australia
- Topic
- TobaccoVaping
- Asks people to
- Never startStop
- Strategy
- Fear appealMetaphor
- Channel
- Social (paid)Website
- Audience
- Young adultsYouth
Evidence
NoneUnknown
Sponsor (who paid)
- Cancer Council WA NGO, creator
- Government of Western Australia Foreign government, funder
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Rotten Fruit (four digital ads) 2023 · social-paid
Sources
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). AU-WA. Agency: Campaign Brief's headline credits Gatecrasher, but the page was behind a bot check and not read; not added to credits. Some reports name Healthway as the funder of the AUD 375,000. Check the numbers: AUD 375,000; 'more than 240 toxic chemicals'; 'three times more likely to take up smoking'.
Record cases/wa-cancer-council-clear-the-air.json, updated 2026-10-28· Link to this campaign