dailyastorian.comDrive Hammered, Get Nailed
“Drive Hammered, Get Nailed”
Washington Traffic Safety Commission high-visibility DUI enforcement campaign (US-WA) pairing paid publicity with extra patrols during summer and holiday mobilizations; in summer 2010, 178 agencies took part. Framed as a road-safety campaign under the state's Target Zero plan.
- Years
- 2010
- Country
- United States
- Topic
- AlcoholImpaired driving
- Asks people to
- StopSubstitute
- Strategy
- HumorPolicy paired
- Channel
- OutdoorRadioTV
- Audience
- AdultsYoung adults
Evidence
ProcessUnknown
Enforcement output only: 1,824 DUI arrests statewide during the summer 2010 mobilization. No crash-outcome evaluation found.
Sponsor (who paid)
- Washington Traffic Safety Commission State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Booze It & Lose It 1994–now
Sources
Research notes
US-WA. Start year is the earliest year found in coverage (2010); may be earlier. Same slogan was used by NHTSA and other states; may later be merged into a national record. Ad library search: "Washington Traffic Safety Commission", "WTSC", "Target Zero". Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).
Record cases/wa-drive-hammered-get-nailed.json, updated 2026-10-22· Link to this campaign