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Find Thirty every day

Also: Find Thirty. It's Not a Big Exercise · Find Thirty

“Find Thirty every day”

Western Australia's statewide adult physical activity campaign, first run 2002-2005 as 'Find Thirty. It's Not a Big Exercise' and relaunched by the Heart Foundation as 'Find Thirty every day' (2008-2010), urging adults to fit 30 minutes of moderate activity such as walking into every day.

Years
2002–2010
Country
Australia
Topic
CardiovascularPhysical activity
Asks people to
Start
Strategy
Simple instruction
Channel
PrintRadioTVWebsite
Audience
Adults
Western Australian adults, with priority groups including women and lower-SES adults.

Evidence

ObservationalPositive

Serial cross-sectional telephone surveys (baseline May 2008 n=972; 2009 n=938; 2010 n=937): total awareness rose from 30.4% to 48.5%, higher among women and low-SES adults; intention doubled to 21.0%; walking, moderate, vigorous and total activity rose significantly from baseline to first follow-up, and walking remained higher at second follow-up (Leavy et al. 2012). Cognitive impacts were higher in more walkable neighbourhoods (Barnes et al. 2013). A 2-year cohort (n=405) found 30.4% never aware and few people aware throughout (Leavy et al. 2014). Website visits peaked at about 5,300-5,400 a month during media waves (Leavy et al. 2013).

Sponsor (who paid)

  • Heart Foundation (Western Australia) NGO, creator (2008-2010 iteration)

Credits (who made it)

  • Centre for the Built Environment and Health, University of Western Australia Research evaluation, 2008-2010 source

Related campaigns

Sources

  1. Leavy JE et al. Effects of Find Thirty every day: cross-sectional findings from a Western Australian population-wide mass media campaign, 2008-2010. Health Educ Behav 2013;40(4):480-92 evaluation · 2012 · DOI 10.1177/1090198112459515 · PMID 23041708
  2. Barnes R et al. Does neighbourhood walkability moderate the effects of mass media communication strategies to promote regular physical activity? Ann Behav Med 2013;45 Suppl 1:S86-94 evaluation · 2013 · DOI 10.1007/s12160-012-9429-7 · PMID 23334760
  3. Leavy JE et al. Who do we reach? Campaign evaluation of Find Thirty every day using awareness profiles in a Western Australian cohort. J Health Commun 2014;19(7):853-69 evaluation · 2014 · DOI 10.1080/10810730.2013.837560 · PMID 24512002
  4. Leavy JE et al. Would you Find Thirty online? Website use in a Western Australian physical activity campaign. Health Promot J Austr 2013;24(2):118-25 evaluation · 2013 · DOI 10.1071/HE12916 · PMID 24168738
  5. Leavy JE et al. Physical activity mass media campaigns and their evaluation: a systematic review of the literature 2003-2010. Health Educ Res 2011;26(6):1060-85 reference · 2011 · DOI 10.1093/her/cyr069 · PMID 21900408

Research notes

All facts from PubMed abstracts. Heart Foundation named as owner of the 2008-2010 campaign in Barnes 2013; sponsor of the 2002-2005 iteration (likely WA Department of Health) not confirmed. Channels: abstracts say 'traditional mass media', a website, online resources and banner ads; tv/radio/print inferred, verify. 'cardiovascular' topic tagged because the Heart Foundation ran it; the message itself is physical activity. Budget not found.

Record cases/wa-find-thirty.json, updated 2026-10-23· Link to this campaign