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Prevent Overdose WA

Also: No Más Sobredosis WA

“You could save a life with naloxone.”

Washington State Department of Health (US-WA) opioid and fentanyl overdose prevention campaign launched May 2023, asking people who use opioids and their care networks to carry naloxone, know how to use it and not use alone, with a Spanish-language version (No Más Sobredosis). Built on six phases of research; a harm-reduction adult extension for people 25-64 who use non-prescribed opioids was planned for May 2025 under the state's statutory overdose-awareness campaign (SB 5906, HB 1956, HB 2396).

Years
2023–now
Country
United States
Topic
DrugsHarm reductionOpioids
Asks people to
RecognizeStart
Strategy
Self efficacySimple instructionStigma reduction
Channel
Social (paid)TVWebsite
Audience
AdultsGeneral publicYoung adults
People who use opioids and know of naloxone but do not carry it; their care networks; overlays for men, young adults 16-24, Latino/Hispanic, American Indian/Alaska Native and Black residents, and 13 counties with high overdose rates. Spanish-language version.

Evidence

Self-reportedUnknown

DOH reports a 98% increase in naloxone orders in the 13 focus counties, a 14% increase in naloxone awareness, 500K social engagements, 23.4 million completed video views and 188K website visits (2023 campaign, baseline/follow-up surveys of general population, people who use opioids and care networks). Figures from a DOH slide; methods not published.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Related campaigns

Sources

  1. WA DOH: 2023 Opioid/Fentanyl Overdose Prevention Campaign (SURSAC presentation, Mar 4, 2024) sponsor · 2024
  2. Prevent Overdose WA site (Wayback, Dec 2025; live site blocks automated fetch) archive · 2025
  3. WA DOH: Department of Health offers naloxone to high schools (Jan 10, 2024), describing the Prevent Overdose WA campaign sponsor · 2024
  4. HCA Tribal Opioid Prevention & Education Campaign Workgroup deck (Mar 26, 2025): DOH opioid campaign update sponsor · 2025

Research notes

US-WA. Discovered 2026-10-22 for #17. Unverified (no page found that credits the agency) for the 2023 adult campaign; C+C is credited on the 2025 youth spin-off (see wa-might-be-fentanyl). Launch date May 29, 2023 is from a search snippet of stopoverdose.org (that URL now redirects to the DOH Drug User Health Resource Hub); YouTube upload dates (May 24 and 31, 2023) agree. The 2025 adult harm-reduction extension was announced as planned for mid-May 2025; launch not confirmed. Funding: the 2025 deck says SB 5906, HB 1956 and HB 2396 are "all tied to one funding source" without naming it; no source found that settlement money paid for the campaign. Ad library search: "Washington State Department of Health", "Prevent Overdose WA", "No Más Sobredosis". Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).

Record cases/wa-prevent-overdose-wa.json, updated 2026-10-22· Link to this campaign