Westin #SleepStrong and World Sleep Day promotions
Also: #SleepStrong · #WestinJOMO · Busy Resting
Westin Hotels & Resorts (Marriott) has used World Sleep Day for sleep promotions since at least 2017, when its #SleepStrong social campaign pledged support to the World Sleep Society for guests who shared their best rest, and hotels piloted opt-in bedtime reminder calls. Later years added #JOMO doortags with free Sleep Well amenities (2019) and a 'Busy Resting' message (2025).
- Years
- 2017–now
- Country
- United States
- Topic
- Sleep
- Asks people to
- Start
- Strategy
- Environmental supportUser generated content
- Channel
- Point of saleSocial (organic)
- Audience
- AdultsHotel guests and business travellers
Evidence
NoneUnknown
Sponsor (who paid)
- Westin Hotels & Resorts (Marriott International) Industry, creator
- World Sleep Society NGO, partner
Credits (who made it)
Not recorded yet.
Related campaigns
- World Sleep Day 2008–now
Sources
- Westin Encourages Guests to Sleep Strong (Lodging Magazine) reference · 2017
Research notes
Created 2026-10-24 by an AI research pass for #103 (E1); not reviewed by a person. Only the 2017 trade article was opened. The 2019 #JOMO doortags and 2025 'Busy Resting' details come from search-result snippets (TravelPulse, Khaosod English sponsored post), not opened. A brand claim that nearly 65% of people sleep less while travelling has no cited study, so it is left out. Country set to US as the brand's home; promotions ran globally. endYear null because 2025 activity was reported; not confirmed for 2026. To verify: 2017 start; 2019 and 2025 activity.
Record cases/westin-sleepstrong-world-sleep-day.json, updated 2026-10-24· Link to this campaign