World Heart Day

world-heart-federation.org

Annual awareness day on 29 September, established in 2000 by the World Heart Federation in partnership with WHO, asking people to learn the signs of cardiovascular disease, make small heart-healthy changes, and press governments for national heart health plans.

Years: 2000–now
Reach: 100M impressions as reported
“Sponsor reports reach only: for 2024, over 100 million impressions, 2.5 million clicks and 1.15 million website visits.”
Country: Switzerland
Topic: Cardiovascular
Asks people to: Recognize Start Support a policy
Strategy: Simple instruction User generated content
Channel: App Events Social (organic)Website
Audience: General public
Global; national heart foundations run local activity.

Evidence

Self-reportedUnknown

Sponsor reports reach only: for 2024, over 100 million impressions, 2.5 million clicks and 1.15 million website visits.

Sponsor (who paid)

World Heart Federation NGO, organiser
World Health Organization Multilateral, founding partner

Credits (who made it)

Not recorded yet.

Sources

About World Heart Day (World Heart Federation) sponsor
Malhotra et al. Similar Events but Contrasting Impact: Appraising the Global Digital Reach of World Heart Day and Atrial Fibrillation Awareness Month. Glob Heart 2023;18:30 evaluation · 2023 · DOI 10.5334/gh.1212 · PMID 37334395

Research notes

Country set to CH (World Heart Federation is Geneva-based; schema needs one ISO code though the day is global). WHF page says it became an annual event in 2011 (date fixed at 29 September). Malhotra 2023 is a digital-reach analysis; only the PubMed abstract opening was read, so it is not used in findings. Themes: 2020 #UseHeart, 2023 'Knowing your heart', 2026 'See the signs. Protect your heart. Demand action.' (sponsor page).

Record cases/whf-world-heart-day.json, updated 2026-10-23· Link to this campaign