Wisconsin 988 Suicide & Crisis Lifeline awareness campaign
Year-long Wisconsin Department of Health Services multimedia campaign (US-WI) launched February 2023 with a Super Bowl ad in several TV markets, promoting the 988 Suicide & Crisis Lifeline.
- Years
- 2023
- Country
- United States
- Budget
- USD 554,000 in subawards to Staples Marketing under DHS 988 grants, 2023-2024 (USAspending)
- Topic
- Mental healthSuicide prevention
- Asks people to
- Seek help
- Strategy
- Simple instruction
- Channel
- Social (paid)TV
- Audience
- General public
Evidence
NoneUnknown
No outcome evaluation found.
Sponsor (who paid)
- Wisconsin Department of Health Services State local government, funder and creator
Credits (who made it)
- Staples Marketing (AFFIRM) Creative, 2023-2024 source
Related campaigns
- 988 Minnesota Lifeline awareness campaign 2025–now
- Know the Signs 2012–now
Sources
- Wisconsin DHS press release on 988 awareness campaign sponsor · 2023
- USAspending: Wisconsin 988 Improvement Project (H79FG001155), subawards incl. Staples Marketing '988 Messaging Improvement' reference · 2024
- USAspending: WI 988 Cooperative Agreement (H79SM086093), subaward to Staples Marketing 2023 reference · 2023
Research notes
US-WI. Other 2023 state 988 campaigns: Ohio ($6M approved Aug 2023), New Jersey (~$3M), Washington DOH (contracted 2023). Ad library search: "Wisconsin Department of Health Services", "988 Wisconsin Lifeline". Credits checked 2026-10-22 against fetched pages: Staples Marketing (now AFFIRM), from USAspending FFATA subaward records of Wisconsin DHS: USD 150,000 on 1 Apr 2023 under the WI 988 Cooperative Agreement (H79SM086093, no description), USD 104,000 '988 MESSAGING CDS' (Sep 2024, H79FG000938) and USD 300,000 '988 MESSAGING IMPROVEMENT' (Oct 2024, H79FG001155). Role 'creative' is inferred from '988 messaging'; the records do not name the campaign. Ross Innovative Employment Solutions also received a '988 Messaging Improvement' subaward (USD 409,475, Dec 2023); its role is not stated.
Record cases/wi-988-awareness.json, updated 2026-10-22· Link to this campaign