You Can Afford to Quit Smoking... Medicaid Covers It (Wisconsin)
Also: Medicaid Covers It
“You can afford to quit smoking... Medicaid covers it”
Wisconsin communications campaign telling Medicaid enrollees and their clinicians that Medicaid pays for quit-smoking medicines and the Quit Line. Print materials went out through 13 Medicaid HMOs.
- Years
- 2005–2007
- Country
- United States
- Topic
- Tobacco
- Asks people to
- Seek helpStop
- Strategy
- Cessation service linkSimple instruction
- Channel
- Clinical settingPrint
- Audience
- AdultsCliniciansWisconsin Family Medicaid HMO enrollees (about 170,000 a month) and their clinicians.
Evidence
Quasi-experimentalPositive
Pharmacy claims before and after, with fee-for-service enrollees as comparison: cessation medication claims rose significantly faster in the HMO (campaign) group, and monthly Quit Line registrations by Medicaid enrollees rose (Keller 2011).
Sponsor (who paid)
- University of Wisconsin Center for Tobacco Research and Intervention (UW-CTRI) Academic, developer and evaluator
- Wisconsin Medicaid State local government, partner
Credits (who made it)
Not recorded yet.
Sources
- Keller PA, Christiansen BA, Kim SY et al. Increasing consumer demand among Medicaid enrollees for tobacco dependence treatment: the Wisconsin 'Medicaid Covers It' campaign. Am J Health Promot 2011;25(6):392-5 evaluation · 2011 · DOI 10.4278/ajhp.090923-quan-311 · PMID 21721965
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Years 2005-2007 from a search-result summary of a Medicaid.gov webinar document (not opened). UW-CTRI reports a 2018 refresh of the campaign (search result, not opened).
Record cases/wi-medicaid-covers-it.json, updated 2026-10-22· Link to this campaign