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vimeo.com

Back to Life WV

Also: Breakthrough Addiction · WV State Opioid Response stigma reduction media campaign

“They got their life back. You can too.”

West Virginia Department of Health and Human Resources (now Department of Human Services) Bureau for Behavioral Health stigma-reduction campaign (US-WV) launched September 2020 with State Opioid Response funds, using video stories of West Virginians in recovery with medication and of family members to cut stigma around opioid use disorder treatment and point people to 844-HELP4WV; 2022-2023 'Families Share the Other Side' stories, and 2024 'Breakthrough Addiction' spots.

Years
2020–now
Country
United States
Budget
Site footer (2026): 'Federal funding in the amount of $869,775 supports 100% of the total project cost' (SAMHSA grant H79TI087828).
Topic
DrugsOpioids
Asks people to
Reduce stigmaSeek help
Strategy
Service linkStigma reductionTestimonial
Channel
OutdoorRadioSocial (paid)TVWebsite
Audience
AdultsGeneral public

Evidence

NoneUnknown

No outcome evaluation found.

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Sources

  1. WCHS: West Virginia embarks on campaign to lift the stigma of drug addiction news · 2020
  2. WV BBH: State Opioid Response (SOR) Project FAQ (16 Nov 2022), 'What is the SOR Stigma Reduction media campaign?' sponsor · 2022
  3. Back to Life WV home page (Wayback, May 2021) archive · 2021
  4. Back to Life WV stories page (Wayback, Feb 2023) archive · 2023
  5. Back to Life WV (current site) sponsor

Research notes

US-WV. The Nov 2022 SOR FAQ says platforms 'include local and cable tv, radio, and internet ads, out-of-home billboards and signage' and the backtolifewv.org site; it targets stigma toward OUD/stimulant treatment, medication, contingency management and harm reduction. A state SOR document surfaced by search (not opened) says the 'Breakthrough Addiction' campaign is replacing the Back to Life website; the live site now shows the two 2024 'Breakthrough Addiction' spots. The 2020 Vimeo stories are private on Vimeo; they are cited through the archived page that embeds them. Corrected 2026-10-22 (procurement pass): The Manahan Group (Charleston, WV) is the contracted agency. WV Purchasing Division delivery order CDO 0506 2888 BBH2600000001, 'SOR Opioid Stigma Reduction Campaign 2026' (change order 1, 2 Apr 2026; master agreement CMA 0506 HHR2200000001), buys account services, design and copy, and media buying from The Manahan Group for 1 Jan-29 Sep 2026; the original USD 386,100 was raised to USD 869,775, which is exactly the federal funding figure in the backtolifewv.org footer, and the order requires the SOR funding statement on all public-facing ads. Manahan is also the Vimeo account that uploaded the 2023 'WV State Opioid Response' and 2024 'Breakthrough Addiction' videos. Funding is federal SAMHSA SOR money, not opioid settlement funds. Related WV efforts logged in state-campaigns only: Health & Hope WV (2018 resource site, Prevention First Network), HELP4WV helpline. Discovered 2026-10-22 for #17. Ad library search: "Back to Life WV", "Breakthrough Addiction", "West Virginia Department of Human Services". Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/wv-back-to-life.json, updated 2026-10-23· Link to this campaign