▶Videoyoutube.comDon't Take the Risk (Wyoming fentanyl and prescription opioid ads)
Also: Guess which pill contains a lethal amount of fentanyl? · fentanylcanbefatal.org
“Don't take the risk.”
Wyoming Department of Health Public Health Division (US-WY) opioid media campaign running from 2023 into 2025: posters and a :30 spot ask "Guess which pill contains a lethal amount of fentanyl?" and "Guess which substance..." with the line "Don't take the risk", and four :30 spots warn that prescription opioids can be addictive and dangerous. The vanity URL fentanylcanbefatal.org redirects to the department's fentanyl page, which credits CDC funding for the campaign.
- Years
- 2023–now
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognize
- Strategy
- Fear appealSimple instruction
- Channel
- PrintSocial (paid)TVWebsite
- Audience
- General publicYoung adults
Evidence
NoneUnknown
Sponsor (who paid)
- Wyoming Department of Health, Public Health Division State local government, sponsor
- Centers for Disease Control and Prevention (Center for State, Tribal, Local and Territorial Support, CFDA 93.391) Federal government, funder
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Guess which pill contains a lethal amount of fentanyl? (:30) 2024 · social-paid · youtube
- Prescription opioids can be addictive and dangerous (:30, version 1) 2024 · social-paid · youtube
- Prescription opioids can be addictive and dangerous (:30, version 2) 2024 · social-paid · youtube
- Prescription opioids can be addictive and dangerous (:30, version 3) 2024 · social-paid · youtube
- Prescription opioids can be addictive and dangerous (:30, version 4) 2024 · social-paid · youtube
- Posters: Guess which pill / Guess which substance contains a lethal amount of fentanyl? 2023 · print · sponsor-site
Related campaigns
- Treatment Works (Get Help Wyo) 2026–now
- One Pill Can Kill 2021–now
- Rx Awareness 2017–now
Sources
- WDH: Synthetic Opioids (Fentanyl) page (campaign poster image and CDC funding disclaimer) sponsor
- Wayback: fentanylcanbefatal.org redirect to the WDH fentanyl page (Feb 2025, utm_campaign=fentanyl) archive · 2025
- WDH Statewide Share of Opioid Funds report, January 2025 (Public Education Campaign contract) sponsor · 2025
Research notes
US-WY. Discovered 2026-10-22 for #17. Campaign has no published brand name; this record is named for the poster line. Unverified (no page found that credits the agency). Lead not filed as a credit: WDH's opioid settlement reports list a $685,000 settlement-funded "Public Education Campaign" contract for "educational media and website focusing on opioid prevention for a broad audience" awarded to Sukle Advertising & Design (Denver) after competitive bid (not yet encumbered in Jan 2024; Sukle "has initiated work" in Jan 2025 and Jan 2026, $189,327 expended by Jan 2026). No page ties these May 2024 spots to that contract, and the WDH fentanyl page credits CDC funds, so no settlement sponsor or Sukle credit is listed. Poster year from the upload path (2023/10); video years are YouTube publish dates (May 31, 2024). Ad library search: "Wyoming Department of Health", "fentanylcanbefatal". Site status 2026-10-22: dead (fentanylcanbefatal.org no longer resolves; last Wayback capture Jul 2025); Wayback copy: https://web.archive.org/web/20250225021211/http://fentanylcanbefatal.org/. The WDH synthetic-opioids-fentanyl page cited here still loads (2026-10-22). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.
Record cases/wy-dont-take-the-risk-fentanyl.json, updated 2026-10-23· Link to this campaign